Wednesday, May 17, 2006

Survey: Young people spend more time online than watching TV

Survey: Young people spend more time online than watching TV

Johnson & Johnson's decision to sit out the upfront network TV buys may be indicative of a shift in the impact of network TV. A recent survey of 16-34-year olds' media habits shows they spend more of their free time online than watching TV, according to Bolt Media. The survey showed that 85% of this group spends their free time surfing the Internet, compared to 69% who said they spend it watching TV. Only 25% of respondents could name the four major TV networks and one in three respondents couldn't name any of them. The five most popular networks with this group were Fox, Comedy Central, ABC, MTV, and Cartoon Network, reports Advertising Age.

 

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