New ad-supported VOD network ideal venue for pharma DTC
| New ad-supported VOD network ideal venue for pharma DTC |
| A new ad-supported video on demand (VOD) health and wellness network is a prime spot for pharma advertisers, reports Advertising Age. HealthiNation has launched in 15 markets and will syndicate its video content online later this summer. According to the report, the customized, on-demand nature of VOD is the right fit for pharma advertisers who have been criticized for mass-reach DTC ads. The ads have a longer format than typical TV spots, and an ad that's a couple of minutes long could be a better venue to discuss complicated drug and condition information, the company's founder said. Pfizer has already signed on and HealthiNation expects more participation from other pharma and health companies. Video topics cover health conditions and other topics such as dealing with Medicare or insurance. Learn more on HealthiNation's Web site. |
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