| Doctors at a physician's practice in Wales are using podcasts to educate their patients, reports BBC News. They found that many patients have trouble using their asthma inhalers correctly, so the first podcast features a practice nurse demonstrating how to use one. The doctors plan to develop other podcasts as well, including ones about the importance of receiving flu shots and cervical screenings. According to the BBC, nearly 8 million Britons will search for a podcast in the next six months. In addition to being used by physicians to explain diseases and treatment to patients, iPods can be used to store medical information and act as medication reminders, Grant Winter, president of The Manhattan Bureau, said last week during Pharmaceutical Executive's Marketing and Sales Summit in Philadelphia. |
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