Wednesday, December 13, 2006

Seevast Rolls Out Sponsored Links For Video

Seevast Rolls Out Sponsored Links For Video
Wednesday, Dec 13, 2006 6:00 AM ET

PULSE 360, A UNIT OF Internet marketing company Seevast Corp., has begun offering advertisers the ability to place sponsored links before or after online video clips. The static links can be targeted based on context, geography, behavior or demographic profile. Pay-per-click rates for the sponsored video links will be the same as existing rates through Pulse 360--ranging from five cents to more than $10, depending on the level of targeting and other factors. Advertisers can now reach their audience in this highly desirable space, and publishers can add another way to monetize their content," said Seevast CEO Lance Podell, in a prepared statement. Mark Josephson, chief marketing officer for Seevast, said advertisers will be able to add listings to all the video inventory on sites in its ad network including,, and sites of the Dow Jones Online Network. 
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