Health industry relies heavily on image ads, not sponsored links

Health industry relies heavily on image ads, not sponsored links Courtesy of ePharm5TM Researching and reporting pharma business and marketing innovation © 2006, HCPro, Inc. For a subscription, please go to: http://www.epharmindepth.com Image-based online health ads garnered more impressions than sponsored links, according to November 2006 data from Nielsen//NetRatings AdRelevance. This makes sense, since image-based ads accounted for 79% of all ads for the health industry, compared to just 21% that were sponsored links, reports the Center for Media Research. This gulf between image ads and sponsored links was true across industries. There were more than 4 million impressions for image-based health ads, compared to a little more than 1 million impressions for sponsored links. Despite the millions of impressions, health industry advertising still accounts for a very small amount of all online ads. Sponsored links and imaged-based ads each accounted for only 2% advertising in their respective categories.