iVillage Properties To Launch iVillage Total Health, a New Online Destination Created for the Over 60 Million Women Searching the Web for Health Information

iVillage Properties To Launch iVillage Total Health, a New Online Destination Created for the Over 60 Million Women Searching the Web for Health Information

Business Wire via NewsEdge Corporation :

and NBC Universal Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 4, 2007--iVillage Properties, a division of NBC Universal, today announced the launch of iVillage Total Health, health.ivillage.com, a new consumer online destination that will offer health information designed for women and their families, covering issues ranging from serious medical conditions to minor issues like the common cold. The announcement was made by Deborah Fine, President of iVillage Properties.

"As the number one online destination for women, iVillage's audience is accustomed to serving as their family's chief health officer," said Fine. "Today, we are proud to launch iVillage Total Health, a 360-degree offering that draws upon the assets of iVillage Properties, NBC Universal and GE Healthcare to give 'Dr. Mom' the health information and tools she needs to best manage her family's healthcare. Over the coming months, we look forward to adding increased functionality, more community tools and additional editorial offerings."

iVillage Properties' commitment to women's health stems from a decade of experience as the online destination where millions of women seek unique content, advice and support and connect with each other about everything from fertility to fitness. In 2005, the Company significantly expanded its resources and capabilities when it acquired two health businesses, Healthology, a video rich medical site geared toward medical professionals and HealthCentersOnline, a Consumer Health Portal with patient information on conditions, diagnostic tests, treatment options and prevention. Today, iVillage also has access to the vast resources of both GE Healthcare and NBC Universal and will combine select offerings with its own to make iVillage Total Health one of the most formidable health offerings in the marketplace.

Starting today, users will find on iVillage Total Health some of the most credible and trusted health information available from HealthCentersOnline; the latest on medical research and developments; personalized tools such as the Symptom Solver and Healthy Living diet program; 13 new condition centers on topics from Heart to Asthma as well as videos from Healthology and health-related content from the vast NBC Universal video library. iVillage Total Health will also tap into the existing robust iVillage Community and feature hundreds of message boards and blogs so women can connect, share experiences and support one another. In addition, GE Healthcare technology will provide exclusive 3-D sonogram images that will be incorporated into the iVillage Pregnancy Calendar. Content from iVillage's existing Well-Being, Diet & Fitness and Pregnancy & Parenting channels, as well as the Properties' magazines, Lamaze and BabySteps and its Newborn Channel, which broadcasts programming to more than 2.6 million new parents in over 1,000 hospitals nationwide, will also be incorporated. iVillage Total Health will also feature hundreds of message boards and blogs offering advice and support.

To support the launch of this new online health destination on-air, the Today Show will regularly feature health segments with co-branded experts and iVillage Live, the brand's newly-launched interactive TV show, will feature regular dedicated health discussions based on the site's content. IVillage Total Health will also work closely with NBC Universal's 10 owned and operated stations to share health-oriented video content, promote each other's respective web sites and enhance the user experience.

About iVillage Properties:

iVillage, a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features, including thousands of message boards and blogs, allow women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Parenting Network and owned sites Astrology.com, gURL.com, GardenWeb, HealthCentersOnline & Healthology. The company, acquired by NBC Universal in May 2006, is based in New York.

CONTACT: iVillage Properties Jane Lehman, 212-600-7838 jane.lehman@nbcuni.com

KEYWORD: NEW YORK

INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD MEDICAL DEVICES SPORTS PHARMACEUTICAL BIOTECHNOLOGY ALTERNATIVE MEDICINE MEDICAL PRODUCT

SOURCE: iVillage Properties