Kaiser Foundation, mtvU using online game for AIDS risk education

Kaiser Foundation, mtvU using online game for AIDS risk education

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The Kaiser Family Foundation is teaming up with college-oriented TV network mtvU to develop a serious Web-based game that will dramatize the risk of AIDS infection. Planning to use the same viral marketing techniques to spread awareness as the "Darfur is Dying" game launched last spring, the partners are soliciting college students to submit games they have created that could increase awareness to the disease.

The foundation and mtvU will spend up to $75,000 to develop the winning
idea and award $5,000 for the game-creating winner.

Darfur is Dying, http://www.DarfurIsDying.com set in the crisis of Darfur, in western Sudan, puts the player either inside a refugee camp, collecting food and building shelter, or outside foraging for water. More than 800,000 people played in the first five months of its launch,
according to Wikipedia.