Boston Scientific campaign highlights device for alleviating pain

Boston Scientific campaign highlights device for alleviating pain      

Boston Scientific's Web site and public outreach campaign Race Against Pain uses media, Internet, conference speaking engagements, race events, healthcare professional events, and patient outreach to support those in constant pain, reports Pain & Central Nervous System Week. The campaign aims to reach 50 million chronic pain sufferers in the United States in order to educate and support them in their fight against chronic pain. The site offers an online community with forums and blogs that require registration, as well as personal stories from patients, treatment options, and a pain specialist locator. The site offers various options for treatment, but focuses in particular on Boston Scientific's own neuromodulation device which alters the electrical signals that nerves carry to the brain. Go to the Race Against Pain Web site <http://www.raceagainstpain.com/>  to see the campaign.