Manhattan Research: Docs use Google first for pharma info

Manhattan Research: Docs use Google first for pharma info Source: ePharm5(tm) To receive these articles and others like it, click the link below to sign up for a FREE 30-day trial. http://www.epharm5.com/aboutepharm.cfm?s=EN55651A

Google is a physician favorite when it comes to searching for pharmaceutical information online, according to Manhattan Research's latest ePharma Physician analysis. According to Meredith Abreu, vice president of research at Manhattan Research, nearly half of physicians researching pharmaceutical information online have the Google search toolbar downloaded to their desktop. Overall, 95% of physicians report that they use a search engine to find medical information online, Abreu tells ePharm5. "Today's doctors are creative in the ways they are using search, with certain segments of physicians reporting they use search as a form of clinical decision support to answer questions and assist in diagnosis," she says. Physicians are also increasingly interested in next-generation search technologies that scour the Web for medical blogs and video. Other topics covered in the Manhattan Research study include physician search behavior analysis, including search terms used, search complexity, and frequency of search engine use for medical information.