Meredith 360: Launches Better.tv To Encompass All Media

Meredith 360: Launches Better.tv To Encompass All Media

by Wayne Friedman, Wednesday, Apr 11, 2007 8:00 AM ET

MEREDITH IS LAUNCHING BETTER.TV, THE company's first broadband video network, gleaning content from its array of home-making magazines. Better.tv will also offer original content and programming from the company's television stations, book division and other areas. With some 20 video channels--spanning food, family, home, style, remodeling, entertainment, relationships, fitness and health topics--Better.tv can mine material from its magazine stable. Those publications include Better Homes and Gardens, Ladies' Home Journal, More, Family Circle, Parents and Fitness. Like other media companies, Meredith wants to be a "360-degree" company for its advertisers, encompassing all relevant media extensions, including a broadband Internet channel. Meredith Publishing Group President Jack Griffin says the company currently reaches 75 million women through its media properties and has a "unique understanding of how to deliver service-based information to them..." Better.tv will also film on location. One of its first efforts is a behind-the-scenes look at the Family Circle Cup women's tennis tournament.