Thursday, July 05, 2007

Unbound Medicine Delivers Medical Knowledge to the New iPhone

Unbound Medicine Delivers Medical Knowledge to the New iPhone

PR Newswire via NewsEdge Corporation :

CHARLOTTESVILLE, Va., July 2 /PRNewswire-USNewswire/ -- Today, Unbound Medicine, a leader in knowledge management solutions and mobile information resources for healthcare, announced the delivery of leading medical content to the new iPhone(TM) from Apple, Inc. Now physicians and nurses can use the iPhone to quickly consult a wealth of continually updated information on diseases, drugs, and tests and to keep up with medical journals. For a limited time, a live demo of Unbound's iPhone interface is available at

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Unbound Medicine offers a wide choice of medical products for the iPhone, placing emphasis on well-known, regularly updated references. Among the popular titles available are Harrison's Manual of Medicine and Pocket Guide to Diagnostic Tests from McGraw-Hill, 5-Minute Clinical Consult from Lippincott Williams & Wilkins, Red Book(R) from the American Academy of Pediatrics, and Davis's Drug Guide and Taber's Cyclopedic Medical Dictionary from F.A. Davis. Unbound MEDLINE rounds out the offering, allowing clinicians to track favorite medical journals and quickly search more than 15 million journal articles.

Unbound Medicine's customized iPhone interface takes full advantage of the built-in Safari(TM) web browser to give health professionals quick answers over cellular and WiFi networks. Users navigate intuitively by tapping on index terms or by entering searches into clinician-friendly forms. Cross-links and lists of related content instantly take a clinician from a disease management discussion to a drug monograph for the correct dose, possible interactions, and adverse effects of a recommended medication.

"Typically 70% of clinical questions go unanswered. Now, with pocket-sized internet devices we can now bring medical knowledge to the point of need, thereby improving patient care and reducing medical errors," said Bill Detmer, MD, President and CEO of Unbound Medicine. "By adding the iPhone to the long list of devices supported by the Unbound(TM) Platform we can help busy doctors and nurses stay abreast of the latest developments in their fields."

Since its inception in 2000, Unbound Medicine has helped more than 500,000 healthcare professionals find answers to patient care questions wherever they arise. The company's unique approach is to combine expertise in medical informatics with sophisticated software that optimizes search and display on the Web and the small screens of personal digital assistants (PDAs), smartphones and wireless devices. Any of Unbound Medicine's products formulated for PDA, Web, and wireless delivery can be accessed by iPhone. In addition to those listed above, these include Medicine Central, Nursing Central, Emergency Central, and the institutional gateway product, uCentral.

About Unbound Medicine

Unbound Medicine, Inc. ( develops next-generation knowledge management systems for healthcare. The company's handheld, wireless and Web-based technology platform and its information architecture services provide healthcare professionals with advanced systems for acquiring, managing and sharing knowledge.


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