Genetics company offering genome tests, online results to consumers

Genetics company offering genome tests, online results to consumers

A new personal genetics company, 23andMe, launched last week and is offering services directly to U.S. consumers. The company says it uses DNA analysis and web-based interactive tools to help people understand their own genetic information. 23andMe sends consumers a saliva kit, and after testing, they will be able to use a private login to access their genetic data online. Web-based tools allow customers to explore their ancestry, see what genetics research means for them, and compare themselves to friends and family members. Earlier this month, the HHS genetic task force called on the FDA to more closely scrutinize DTC ads for genetic tests and take action against ones that make false claims. Genetics company offering genome tests, online results to consumers