Nielsen: More people use Google, but other sites get more of their time

Nielsen: More people use Google, but other sites get more of their time

Google was the top Web site in both parent company and brand rankings, according to October usage data from Nielsen Online. In the parent company ranking, Google had a unique audience of 120.7 million, with each user spending about 90 minutes at one or more of its sites or applications. Although Yahoo! and Time Warner ranked third and fourth, respectively, among parents companies in terms of unique users, visitors spent more than three hours at their sites. When measuring brands, Google was again on top with a unique audience of 114.8 million. Yet again, the amount of time users spent with the brand was almost three hours less than AOL Media Network, at which users spent about four hours.