Medical Marketing & Media 2007 Winners

• Best Media Planning/Buying Campaign in Consumer Media

GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts

SILVER
PHD and Roche for Tamiflu
fluFACTS.com Offline Ad Campaign

• Best Media Planning/Buying Campaign in Professional Media

GOLD
Conectics and Ortho-McNeil Neurologics for Topamax Migraine
2007 Media Plan for Topamax Migraine

SILVER
Communications Media and GlaxoSmithKline/Astellas for VESIcare
VESIcare 2006 Professional Media Plan

• Healthcare Consumer Publication of the Year

GOLD
MediZine and Diabetes Focus
Diabetes Focus

SILVER
P4 Healthcare LLC and Caring4Cancer
Caring4Cancer

• Healthcare Business Publication of the Year

GOLD
Haymarket Media, Inc.
The Clinical Advisor

SILVER
Haymarket Media, Inc.
Journal of the American Academy of Physician Assistants

• Healthcare Web Site of the Year

GOLD
LifeMed Media, Inc. for dLife.com
dLife.com

SILVER
The New York Times Co. for About.com
About.com/health

• Best Use of Direct Marketing to  Consumers

GOLD
Harte-Hanks and Genentech for Nutropin
Nutropin Stepping Stones Patient Support

SILVER
Saatchi & Saatchi Consumer Healthcare and AstraZeneca for Nexium
Purple Plus Adherence Program

• Best Use of Direct Marketing to  Healthcare Professionals

GOLD
Harte-Hanks and AstraZeneca for Rhinocort Aqua
Rhino Reader Campaign

SILVER
AbelsonTaylor and Scios for Natrecor
Rapid Relief Can't Come Soon Enough

• Best Professional Sales  Aid

GOLD

Saatchi and Saatchi Healthcare Advertising, Bayer HealthCare and Schering-Plough for Avelox
Avelox Sales Aid

SILVER
Pfizer and Adient for Men's Rogaine Foam
Men's Rogaine Foam Sales Aid

• Best Use of PR to Consumers

GOLD
PhRMA and APCO Worldwide for Healthy Town
Healthy Town Campaign

SILVER
Communications Strategies Inc. and Duramed Pharmaceuticals for Plan B
Laying the Foundation for Plan B OTC Approval

• Best Use of PR to Healthcare Professionals

GOLD
HealthSTAR PR and GlaxoSmithKline Consumer Healthcare for Alli
Help Not Hype: Getting Real About Weight Loss

SILVER
Goodman Media International and Institute for Healthcare Improvement
100,000 Lives Campaign

• Best Promotional Web Site

GOLD
Wyeth and Ogilvy Healthworld
knowMenopause.com

SILVER
Takeda and AbelsonTaylor for Rozerem
Rozerem.com

• Best Corporate Advertisement/Campaign

GOLD
Torre Lazur McCann and International Osteoporosis Foundation
Bone Appétit Osteoporosis Poster

SILVER
CCA Advertising and Novo Nordisk
Cuba/Family Tree

• Best Use of Interactive Media

GOLD
Concentric Pharma Advertising and Bayer HealthCare for Betaseron
Beta Responder Video

SILVER
Blue Diesel and Ortho-McNeil Neurologics
OMN TV

• Best Individual Product Advertisement in  Consumer Press

GOLD
HC&B Healthcare Communications and Texas Oncology
I Can Survive Cancer

SILVER
AbelsonTaylor and Cramer-Krasselt for Rozerem
Rozerem Attic Print Ad

• Best Overall Advertising Campaign in Consumer Press

GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts
 
SILVER
AbelsonTaylor and Cramer-Krasselt and Takeda Pharmaceuticals for Rozerem
Rozerem Print Ad Campaign

• Best Over-the-Counter Product Advertisement/Campaign

GOLD
Adams Respiratory Therapeutics for Mucinex
Mr. Mucus

SILVER
S&R Communications Group and Fleet Laboratories for EZ-Prep
Unmask the Polyp

• Best Individual Product Advertisement in Professional Press

GOLD
AbelsonTaylor and GlaxoSmithKline/Astellas for VESIcare
Pants Campaign

SILVER
Wishbone/ITP and Dey, LP for Epipen
Epipen Fish

• Best Product Launch/Campaign in Professional Press

GOLD
Sudler & Hennessey and Boehringer Ingelheim for Mirapex
Footsteps

SILVER
Harrison & Star and Abbott International for Zemplar Capsules & Injection
Go Beyond

• Best Overall Advertising Campaign in Professional Press

GOLD
Ogilvy Healthworld and Unilever for Dove
Moisture Changes Everything

SILVER
Sudler & Hennessey and Galderma for Clobex
Doberman Campaign

• Best Agency Self-Promotion Advertisement/Campaign

GOLD
Wishbone/ITP
Why Limit Yourself

SILVER
Torre Lazur McCann
Launch Intensity

• Best Branded TV Advertisement/Campaign

GOLD
McCann HumanCare and Eisai/Pfizer for Aricept
Real Stories TV

SILVER
Saatchi & Saatchi Consumer Healthcare and Bristol-Myers Squibb/Sanofi-Aventis for Plavix
Formidable Campaign

• Best Unbranded TV Advertisement/Campaign

GOLD
GSW Worldwide and Roche
Happy Feet

SILVER
Young and Rubicam and Bayer HealthCare
Not Gonna Take It

• Best Total Integration Program for Small Companies

GOLD
AbelsonTaylor and Zimmer for Gender Knee
Gender Knee Art Gallery

SILVER
HC&B Healthcare Communications and Menninger for Menninger Mental Health Epicenter
Imagine/Miracles in Mind

• Best Total Integration Program for Large Companies

GOLD
GSW Worldwide and Roche for Tamiflu—Happy Feet
fluFACTS.com

SILVER
Euro RSCG Life x2 and Bristol-Myers Squibb
Light to Unite