Monday, April 14, 2008

AP Forges Distribution Deal With AnswersTV

AP Forges Distribution Deal With AnswersTV

APRIL 14, 2008 (source: MediaWeek)

AnswersTV, which produces general interest/lifestyle video content for
the Web and other video-on-demand platforms, has struck a deal with The
Associated Press to distribute content from its Health Channel via the
AP Online Video Network.

The health-related content will now be available to the AP Video
Network's collection of nearly 2,000 affiliates comprised mostly of
newspaper, TV and radio station Web sites. Those sites can use AnswersTV
clips alongside their own related content to create deeper health
coverage and attract more health-related advertisers.

Among the series that AnswersTV will license to the AP is The Answered
Patient, which provides answers to typical patient queries on specific
ailments and conditions. That show is hosted by longtime TV news anchor
Jane Hanson and features a panel of various medical experts.-MS

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