Thursday, May 01, 2008

HealthMedia trying to raise awareness about insomnia

Health behavior change company HealthMedia is behind a new awareness
campaign about the prevalence of insomnia and its growing effect on
healthcare costs and productivity. The campaign includes a free Webinar,
communications to employers and health plans, collaboration with
nonprofit organizations, and a video, which can be viewed at

The Webinar, taking place today, April 30, will
feature Todd Arendt, MD, clinical assistant professor of psychiatry and
neurology at the University of Michigan, and focuses on insomnia and
treatment options. HealthMedia's Overcoming Insomnia program uses
evidence-based techniques to help individuals recover from insomnia.
HealthMedia clients include Johnson & Johnson and GlaxoSmithKline.

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