Monday, April 27, 2009

New Report from Nielsen (April 2009): "Global Online Media Landscape"

The growing popularity of online social networking and video content is deepening web users’ engagement with the internet and is causing a dramatic shift in the global online landscape - both for consumers and for advertisers, according to a report from The Nielsen Company, which was distributed at the ad:tech conference in San Francisco.

Major highlights from the Global Online Media Landscape report regarding online video and social networks.

  • The number of American users frequenting online video destinations has climbed 339% since 2003.
  • The unique audience for online video surpassed that of email in November 2007.
  • Time spent on video sites has shot up almost 2,000% over the same period.
  • In the past year, unique viewers of online video grew 10%, the number of streams grew 41%, the streams per user grew 27% and the total minutes engaged with online video grew 71%.
  • There are 87% more online social media users now than in 2003, with 883% more time devoted to those sites.
  • In the past year, time spent on social networking sites has surged 73%.
  • In February 2009, social network usage exceeded web-based e-mail usage for the first time.

    Download Nielsen's new report.

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