Patients, physicians differ on which COPD Rx messages work for them

Source: ePharm5

The most influential chronic obstructive pulmonary disease (COPD) brand messages are those that highlight the maintenance of daily activities, ease of breathing, and reduction  of general symptoms. That's according to surveyed patients and physicians in Decision Resources' new report, Brand Perceptions in Chronic Obstructive Pulmonary Disease.

Patients and physicians differ in their perceptions about how quickly the drug works. Although surveyed physicians do not find messages promoting onset of action important, surveyed patients would respond well to a message highlighting fast relief, the report showed. The report is part of Decision Resources' Brand Perception Series, which analyzes physician and patient brand perception and message resonance. Series topics for 2009 include Brand Perceptions in COPD, Rheumatoid Arthritis, Osteoporosis, HIV, Multiple Sclerosis, and Non-Insulin Anti-Diabetics.