BIGresearch Profiles Social Media Users; Not all Created Equal

Source: BIGresearch

New Analysis Provides Roadmap for Digital Marketing

COLUMBUS, OH -- (MARKET WIRE) – 8/13/2009 – Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. According to a new analysis of BIGresearch’s Simultaneous Media Usage Survey (SIMM 14-Jun 09) of over 22,000 consumers, social media impacts consumers, which in turn directly impacts marketers, but not all options are the same. Social media users are likely to use more than one platform, some at a higher rate than others. For example, 60.2% of MySpace Users (those who regularly use the application) regularly use Facebook. On the other hand only 24% of Facebook Users utilize MySpace.


Demographically, social media users tend to be younger than the overall population, more are female and they have a slightly higher income. Additionally, marketers planning on moving products should focus on this consumer set as they are more likely to be making a big dollar purchase over the next six months than adults 18+.

When looking specifically at the user of each platform, Facebook users average 37 years old and MySpace users are the youngest at an average age of 33 of those profiled. LinkedIn users have the highest incomes. Social media usage for ethnic groups indexes high across most social medias.



For additional complimentary data: http://info.bigresearch.com/

About BIGresearch
BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com