Coalition of health insurance groups use social networking games
Written by Jaimy Lee
December 10 2009
Source: PR Week
Media reports are questioning a coalition of health insurance trade groups that is offering Facebook users "virtual currency" if they send letters protesting healthcare legislation to members of Congress.
"Virtual currency" can be used to purchase virtual products in social networking games like Mafia Wars.
The Get Health Reform Right coalition includes America's Health Insurance Plans, the BlueCross BlueShield Association, the Healthcare Leadership Council, and the National Retail Association.
