Ad Age: Health cell phones on the way to the market

Ad Age: Health cell phones on the way to the market

 

Medical technology firm CardioNet plans to relaunch its cardiac monitoring device with limited cell phone capabilities by early 2006, according to Advertising Age. CardioNet is working with digital wireless company Qualcomm to develop the device, which will only take calls from a patient's physician, CardioNet's call center, or a 911 dispatcher. Currently, CardioNet has connected more than 35,000 cardiac patients with the device, which, in addition to monitoring heartbeat, also has the ability to send and receive text messages. With health cell phones likely hitting the market within two years, Qualcomm sees an opportunity to reach a new audience of cell phone users, especially among the older population, where cell phone use is lower than in the general population, according to Ad Age. To learn more, go to CardioNet.com.