GSK, Roche sponsor calendar, osteoporosis info on iVillage.com

GSK, Roche sponsor calendar, osteoporosis info on iVillage.com

GlaxoSmithKline and Roche, copromoters of the osteoporosis treatment Boniva, are sponsoring the Bone Divas Project, a calendar and educational campaign available on iVillage.com. The Bone Divas Calendar, which features 13 women over age 55 who have been diagnosed with osteoporosis or osteopenia, is available for free on the Web site. Because iVillage is "a magnet site for women's issues," offering the calendar on the Web site is a way to educate women about osteoporosis tips and information.  The site also includes a link to the Roche and GlaxoSmithKline-sponsored Web site BoneBalance.org. The iVillage network had an average of 391 million monthly page views during the second quarter 2005, according to the Web site.