Study shows pharma using Internet more as awareness-raising tool

Study shows pharma using Internet more as awareness-raising tool 
 
Research firm Best Practices conducted a recent study that shows that more pharmas--87% of those surveyed--are using online sites to raise awareness of physicians and patients as opposed to raising market share, the firm reports. Studying 17 top-selling oncology drugs from nine drug companies, the study identified trends and best practices in using the Internet as a marketing and value-added service tool for patients, physicians, and thought leaders in the oncology marketplace, says Best Practices. With doctors and patients increasingly searching the Internet for information, pharma has started to shift its efforts to more online targeting.