Web site gives pharma access to targeted consumers

Web site gives pharma access to targeted consumers     

A new Web site from online marketing firm Prospectiv will help pharmaceutical brand managers target self-profiled customers, Prospectiv says. The site, Healthier.com, already has featured brands on its home page, including Crestor, Lunesta, and McNeil, all offering free samples or information. According to Prospectiv, marketers will be able to identify consumers interested in specific health and wellness offerings and acquire permission-based data about their personal health interests and preferences. When consumers register on the site, they can receive health offers, such as samples and coupons, product information, health tips, and recipes. Other brands featured on the site include Pepsid AC and Nexium, according to Healthier.com.