E-mails sent on Friday get best open rates, says another study

E-mails sent on Friday get best open rates, says another study

 

Another study is showing that e-mails sent on Friday get better open rates. Friday had the highest average open rate for fourteen months straight, according to the ExactTarget study of 2.7 billion e-mail messages. These findings match those of another study from online marketing firm eROI (ePharm5, 2/2/06) that showed the success of Friday e-mailing. The ExactTarget study also showed that the click-through rates were 25% higher on weekends than during the week. However, only 14.3% of e-mails are sent on Fridays, 4.9% are sent on Saturdays, and 3% are sent on Sundays, compared to 24.5% that are sent on Tuesdays. According to ExactTarget, because fewer marketers send e-mails on Fridays and the weekend, the odds of getting a consumer's attention on those days are greater.