Wyeth and Amgen launch unbranded psoriasis site for Enbrel

Wyeth and Amgen launch unbranded psoriasis site for Enbrel

Amgen and Wyeth are sponsoring a new unbranded campaign called Psoriasis Connections for the drug Enbrel. The campaign's Web site features articles about the condition and a resource library linking users to dozens of medical, educational, and support organizations and clinical trials sites. The site also reviews treatment options and links to the Enbrel Web site by inviting users to learn about "a different way to treat psoriasis." Other sections of the site give health and style tips that relate to the condition, such as hair care and nutrition, and tips for living with psoriasis from real patients with the condition. The site has an advisory panel of nine physicians and a glossary of terms. Users can also sign up to join the Psoriasis Connections program, in which they'll receive a free subscription to a quarterly magazine, mailings about psoriasis and its treatments, announcements from Amgen and Wyeth, and e-mail updates with psoriasis news, according to the site.   http://www.psoriasisconnect.com/index.jsp