Report: 80% of advertisers now using Internet

Report: 80% of advertisers now using Internet

Despite the buzz about blog and wireless marketing, such advertising represents less than 2% of online ad budgets, according to a survey from research company Outsell. However, blogs could grow 43% and wireless 19% this year. The online channel as a whole is growing, with 80% of advertisers now using it. That number is expected to reach 90% by 2008, according to Outsell. Advertisers allocated 18.2% of their online budgets to the Internet in 2006, compared to 16.2% in 2005. Search ad spending is also set to grow 26% this year and total online marketing spending will grow 19%, predicts Outsell. Although offline channels still make up more of advertisers' marketing budgets, their growth will not match that of the Internet. Outsell says print advertising will grow 3.3% this year and TV/radio will grow only 2.4%. A report last month from Outsell showed that most advertisers think advertising on Google will bring better results than ads on other search engines.