J&J is exclusive sponsor of CNN program on Web, TV, podcasts

J&J is exclusive sponsor of CNN program on Web, TV, podcasts

Johnson & Johnson (J&J) will be the exclusive sponsor of CNN's Welcome to the Future, a regular interstitial series examining the way technology is changing American life, reports Brandweek. The short programs will run on CNN, Headline News, and CNN Airport Network. In addition to television, the J&J-sponsored features will be available online on the Welcome to the Future Web site. J&J will also be the exclusive brand tied to weekly podcasts of Welcome to the Future features, says Brandweek. Quarterly prime-time Welcome to the Future specials will also run. The series premieres this week. Go to the Web site to learn more. According to Avenue a/Razorfish, pharmas can also leverage podcasts to deliver sales rep information.