PointRoll, ePrize partner to bring branding to interactive ads

PointRoll, ePrize partner to bring branding to interactive ads

Rich media firm PointRoll, whose pharma clients include Wyeth, Novartis, and GlaxoSmithKline, has teamed up with ePrize to develop a full-service, interactive advertising promotion solution, according to the companies. ePrize develops and manages interactive online brand promotions such as sweepstakes and games and will integrate its promotions into the existing PointRoll products that generate consumer interaction. By integrating ePrize into PointRoll's rich media ad platforms, consumers will be converted quickly into the promotion. For example, the partnership will allow users to sign up for the campaign within the ad unit, which removes several registration steps and will increase campaign response, the companies report. As part of the partnership, ePrize's services include registration, instant-win games, sweepstakes, creative, real-time database reporting, and follow-up e-mail marketing.