Pharma group adds upgrades, ad campaign for clinical trial site

Pharma group adds upgrades, ad campaign for clinical trial site

The International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) has upgraded its clinical trials Web site and launched a two-month advertising campaign on Google and Yahoo!, IFPMA reports. With the new site additions, users can search for clinical trial data in English, German, French, Japanese, and Spanish, and more languages may be added. The Web site has also expanded its search capability, allowing users to perform searches with multiple criteria and by geographical area, says IFPMA. The ad campaign on Google and Yahoo! will provide a link to the new Web site to users who type clinical trial-related search terms into these engines.