Tuesday, October 03, 2006

HealthiNation Launches 'Free to Consumer' Website With Interactive Video

HealthiNation Launches 'Free to Consumer' Website With Interactive Video

PrimeZone via NewsEdge Corporation :

NEW YORK, Sept. 26, 2006 (PRIMEZONE) -- HealthiNation, a health education network, has launched video programming at www.healthination.com. The network, spelled with an "i" for independence, was created to provide an in-depth and entertaining health learning experience through short-format videos covering topics like cholesterol, diabetes, cancer, women's health and health insurance. The Internet launch complements the HealthiNation video on demand service on select digital cable channels.

"We developed our videos so people can learn about important health topics easily and at their own pace to improve the dialogue they have with their doctors," said Raj Amin, President and Co-Founder of HealthiNation. "The Internet is where many people are looking for health information and is a great place for us to empower people to take a more active role in their health and the health of their families."

The network takes an innovative approach to health education by explaining medical conditions in familiar terms and featuring 3D bio-animation sequences of how the body works. HealthiNation's videos are produced independently and reviewed by their medical advisory team that includes respected physicians from a variety of fields of medicine, many of whom have been featured on major national TV outlets.

HealthiNation's programming also centers on everyday people who share their personal experiences about what helped them manage their medical condition, as well as celebrities who are connected to certain conditions. One segment features baseball pitcher Curt Schilling and his wife Shonda, who give a personal account of her successful battle with skin cancer.

"We wanted to share our experience with others so that people understand that skin cancer can happen to anyone," said Curt Schilling, whose wife Shonda created the Shade Foundation to help drive awareness for the condition. "HealthiNation gave us a great way to get our message across to even more people, so that they can take the steps to avoid this serious disease."

On top of its growing library of health topics, HealthiNation focuses on monthly awareness campaigns such as a breast cancer segment and home breast self-exam segment in conjunction with October's National Breast Cancer Awareness Month.

"HealthiNation's breast cancer and home breast self-exam videos remove the mystery from this condition and give viewers the information to prevent, detect and treat breast cancer," said Dr. Holly G. Atkinson, one of the physician experts appearing on HealthiNation.

HealthiNation's online presence is complemented by the network's programming available to Insight Communication's digital customers in all markets with Video On Demand services on Channel 99 in The Free Spot. Additional cable and broadband partners will be added later this year.

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