Tuesday, October 03, 2006

Unbranded Merck Web site, podcasts plug hair loss education

Unbranded Merck Web site, podcasts plug hair loss education

Merck, which makes the hair-loss drug Propecia, has a new unbranded Web site devoted to male pattern hair loss. The site, www.HairLossHope.com , stresses the importance of visiting a doctor about the condition, and every page includes links to a ZIP code-enabled doctor finder. The site also aims to debunk myths about hair loss and features a light-hearted section about myths and facts, and audio and video podcasts available on the site feature a leading physician discussing the causes of hair loss. Users can subscribe to the free podcast series through iTunes or other podcast software. The site also includes a definition of what a podcast is--a feature that we at ePharm5 have not seen on other pharma sites that offer podcasts, but one that is likely to help consumers who have not yet adopted the technology. Did we miss a unique feature on your site?

 

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