Thursday, March 29, 2007

Hyundai's "Locate Three Strangers" Contest

Hyundai's "Locate Three Strangers" Contest

Hyundai is running this Mash+Seek contest where they pick 16 people, split them in four groups, and then have the contestants locate the three other people in their teams. The only lead is a quarter of a face, although Hyundai is promising more tips. "The first team of four to find one another wins a new Elantra each."

This is a very cool way to do "consumer-generated content" because guess what? The challenge is not only about locating someone, it is also about making yourself visible, somehow. Blogs? Postings on Craigslist? Google AdWords? I'd do a typical chain letter asking everyone to forward it on.
buzz this


mubbys said...

I'm One of 16 finalists for Hyundai Mash and Seek Competition if your one too...You can contact me at