Thursday, March 29, 2007

Operated inside Second Life

Operated inside Second Life

These are businesses and organizations originating in real life that have operated in Second Life and were not founded specifically for Second Life, but have involved themselves in the world.




  • Harvard Law School and Harvard Extension School offered a course called "CyberOne: Law in the Court of Public Opinion" within Second Life in 2006.[42][43]
  • IBM recently met in Second Life to discuss the effects of Massively multiplayer online games (MMOGs) on business.[44] Recently other IBM companies joined SL, as for instance IBM Italia, founded by avatar Eadoin Welles.
  • Leo Burnett Worldwide has established a creative hub in Second Life for globally dispersed staff to interact within.[45]
  • Lichtenstein Creative Media has set up a 16-acre virtual broadcasting facility in Second Life, from which it has delivered live radio broadcasts.[46]
  • Institute of Rural Health: Rameshsharma Ramloll, faculty at the Instititute of Rural Health at Idaho State University has lead the implementation of *play2train*, a 32 acre virtual environment for emergency preparedness training in Second Life. This project is funded by (Health Resources and Services Administration) HRSA [47]


  • Market Truths Limited provides quantitative and qualitative market research services to both organizations in Second Life and organizations interested in Second Life. Research methods include surveys, focus groups, interviews, and observational and experimental research.[48] Market Truths won the SL Business Plan competition run by The Electric Sheep Company and Edelman.[49]
  • Max March Industries operates a popular radio station called MaxMarchRadio that plays inside the virtual world, develops high-end virtual estates and high-rise residences, and operates several businesses that operate inside Second Life such as STYLEMAKERS (avatar makeovers including skin, hair, and clothing) and The GIFT, a wildly-successful creator of virtual gift boxes and shopping bags that can package objects purchased elsewhere inside Second Life so they can be given to other users as gifts. Another site is maintained with blogs and news from Max March Industries, that is Max Updates[50]


  • Mazda is giving away their concept car Hakaze on Nagare Island and is presenting kite surfing.[citation needed]
  • broadcast the Home Run Derby and a Red Sox-Yankees game into SL, with the help of the Electric Sheep Company.
  • MTV held a fashion show which was later broadcasted on G-Hole, a show on MTV's IPTV channel, Overdrive.[52]
  • The New Media Consortium, led by CEO Dr. Laurence F. Johnson, built a virtual campus in the spring of 2006 that includes a library, museum, planetarium, auditorium, classrooms, and a welcome center. In the fall of 2006, the communtiy affilitated with the campus had grown to nearly 1000 educators, and the NMC Campus expanded from 1 sim to 7. Plans included a machinma school and a life sciences center. The NMC has hosted several events on the virtual campus including IBM's Global Innovation jam,[53] a Howard Rheingold keynote speech,[54] and an Second Life artists event[55]
  • PA Consulting Group have established a presence in Second Life.[56] The firm uses Second Life to host virtual conferences, recruitment events and as a tool for its clients to simulate new product and service offerings.
  • Reef Ball Foundation has a site in Second Life, trying to create more online awareness for their ecological preservation activities.[verification needed]
  • Reperes market research institute, launches Reperes Second Life, virtual platform of watch and research thanks to the creation of a community: a panel of avatars which may be called upon to address issues faced by brands seeking to establish themselves or develop their offer on Second Life.[57]
  • Reuters has a news bureau which reports news in the virtual universe.[14] [58]


  • Slacker Astronomy planetarium in the Carmine region displays audio and video shows about astronomical topics and hosts chats with professional astronomers.
  • Social Media is a consulting company founded by Gunnar Langemark (Second Life: Gunnar Langset) and is physically located in Denmark. Social Media is in Second Life to do research and to consult with clients who want to know about virtual realities like Second Life. Gunnar Langemark has 20 years experience with next generation computer media. You can find Social Media in Second Life by doing a search for "Social Media".
  • Starwood Hotels in conjunction with The Electric Sheep Company and marketing firm Electric Artists is premiering their new hotel brand, aloft, in Second Life via a virtual construction of the hotel before the actual hotels are built.[17] The building process was documented on
  • Sun Microsystems
    • Sun held a metaverse press conference at the launch of their Second Life region Sun Pavilion in October 2006.[citation needed]
    • Sun participated in a press briefing at the CNET headquarters in Second Life in October 2006.[citation needed]
  • TELUS Mobility (TELUS) opened a Second Life retail outlet offering replica mobile phones with Second Life specific features. In the near future the store may be offering its real lineup of mobile phones with a twist, to Canadian avatars.[citation needed]
  • Text 100, a leading global technology PR firm opened its virtual office in Second Life in August 2006.[verification needed]
  • Toyota (via Millions of Us) have offered a virtual replica of the Scion xB[30]
  • Universal Motown Records Group created a presence within Second Life.[59] [60] The Universal SoundScape Music venue was created by InWorld Studios to promote the rock band Hinder and the hip-hop sensation Chamillionaire.
  • The University of Southern California's Center on Public Diplomacy owns its own Second Life island. The island is used by the Center's Public Diplomacy and Virtual Worlds Project to host events and displays on the role of MMOGs, in public diplomacy.[61] [62]
  • Wells Fargo has created a game called Stagecoach Island within Second Life, in which young players earn virtual money by answering financial questions, thereby teaching them the basics of managing their money.[63]
  • The World Transhumanist Association has used Second Life to recruit and organise a transhumanist following within the virtual world and established a large island and conference centre called "Uvvy Island" to disseminate transhumanist ideas and provide unrestricted access to useful materials (including, among other things, videos and webcasts from WTA) to interested but geographically unrelated parties. Uvvy Island is organised like a regional Chapter, and even holds Chapter status within the WTA, holding weekly meetings, talks, and debates on various subjects.[64] [
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Nedra Weinreich said...

Here are a couple more to add to your list of orgs in SL -- the CDC and Crayon, a marketing firm which launched its SL office at the same time as it opened its real world office. And here is a list of nonprofits with an SL presence.