About three-quarters of online consumers watch Web video
Online video seems to be a great way to reach mass online audiences. Nearly 75% of U.S. Internet users watched an average of three hours of online video during July, according to the latest figures from comScore Video Metrix. During that month, Americans watched more than 9 billion videos online. Google Sites ranked as the top U.S. video property with a 27% share of videos viewed. That's almost 2.5 billion videos, and 2.4 billion of them were on YouTube.com. Yahoo! Sites ranked second with 390 million (4.3%). Google Sites also captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million, and Yahoo! Sites with 35.3 million. Click the supporting link below to read more online video stats.