e-Healthcare Solutions to provide pharma ad opps on familydoctor.org

e-Healthcare Solutions to provide pharma ad opps on familydoctor.org

Online healthcare ad network e-Healthcare Solutions has entered an exclusive deal to provide advertising to familydoctor.org, the Web site from American Academy of Family Physicians (AAFP). Through the agreement, e-Healthcare Solutions will offer advertising to its pharmaceutical, healthcare, and other advertisers and their agencies. "The addition of advertising on the AAFP's familydoctor.org Web site allows pharmaceutical DTC marketers to efficiently reach specific patient populations on the highly credible content of the AAFP," R.J. Lewis, president and CEO of e-Healthcare Solutions, tells ePharm5. He adds that the advertising opportunity allows pharmaceutical marketers to associate their brand with the AAFP and familydoctor.org while patients are using the site to help their decision making.