Kids and Teens: Virtual Worlds Open New Universe

Kids and Teens: Virtual Worlds Open New Universe

For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds.

The Kids and Teens Online report analyzes the ever-changing trends and forces affecting marketing to the 3-to-18-year-old segment.

eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds on at least a monthly basis in 2007. By 2011, 53% of them will be going virtual.

To purchase report: http://www.emarketer.com/Report.aspx?code=emarketer_2000437&src=report5_head_info_newsltr