McNeil posts children's med withdrawal info on Tylenol.com homepage

McNeil posts children's med withdrawal info on Tylenol.com homepage

McNeil is once again being proactive in its approach to safety and online patient communication. In the wake of voluntarily withdrawing certain infants' cough and cold products from the market because of the risk overdose, the company has updated Tylenol.com to address the issue head-on. News of the withdrawal is featured front and center on the site's homepage, along with the statement "Your child's safety is our number one priority." Below the statement is a brief explanation of the withdrawal and a link to "learn more." The link takes users to a page that features a bolded, bulleted list of the medicines affected by the recall as well as a toll-free number for questions and a coupon for a different product because the company "realize[s] these changes may be inconvenient." The mantra about "your child's safety" is repeated at the top and bottom of the page.