Service links doc beliefs, behavior for pharma relationship tracking

Service links doc beliefs, behavior for pharma relationship tracking

A new service aims to allow pharma companies to track their relationships with important physicians and stakeholders. Each Key Relationships Tracker (KRT) from Synovate Healthcare will focus on a specific disease area and stakeholder type. For example, the first KRT will focus on doctor-pharma relationships in the hematological malignancies therapy area. KRT measures will include perceptions of companies' image, products and services, and the affect these perceptions have on stakeholder behavior. The company says KRTs produce actionable global data that's based on a methodology that links beliefs to behavior. Last year, Synovate Healthcare added online physician panels in key Asian markets, allowing its clients to access these doctors for online surveys