Genzyme adds video to product site, alerts patients with e-mail

Genzyme adds video to product site, alerts patients with e-mail

Genzyme has created new exercise videos for its In Step with Synvisc Web site, and it let registered users know about it with an e-mail update. Synvisc is used to relieve osteoarthritis knee pain, and the site, InStepWithSynvisc.com, provides disease and drug information and personalized support tools (ePharm5, 6/8/06). The e-mail alert uses the straightforward subject line "new knee exercise videos" and is personalized with the recipient's name in the body of the e-mail. There is also a link within the e-mail that brings users directly to the videos after they log in.

Go to www.InStepWithSynvisc.com to learn more.