Pharma: Reach out to Alzheimer's caregivers online

Pharma: Reach out to Alzheimer's caregivers online

November is Alzheimer's Awareness Month, and now may be a good time for pharma to reach out to Alzheimer's caregivers online, suggest new Manhattan Research Cybercitizen Health v7.0 data. "Consumers who are caregivers to someone with Alzheimer's are much more active than the average U.S. adult in terms of their health information seeking, and are especially active in their pharmaceutical info seeking online," says Meredith Abreu Ressi, vice president of research at Manhattan Research. In fact, half of this population is online for pharma information, compared to about one-third of all consumers. Also, nearly 40% have visited a pharma product or corporate site, and they're almost twice as likely as the average adult to have requested a prescription drug in the past 12 months.