Monday, March 16, 2009

Pink Tank Launches New Website: KNOWHER.COM

Pink Tank Launches New Website

Marketing to Women Division of GSW Worldwide Introduces

COLUMBUS, Ohio March 10, 2009- Pink Tank, a division of GSW Worldwide,
an inVentiv Health company (NASDAQ: VTIV), recently launched a new web
site at

Pink Tank is a full-service consultancy, specializing in women and
health that helps marketers connect with the female influencers in
healthcare, whether they are healthcare professionals, patients,
caregivers or consumers. The Pink Tank team consists of experienced
marketers with a unique combination of marketing to women experience and
professional healthcare expertise.

The fun and easy-to-use site ( reflects Pink Tank's
specialized offerings and ability to find the affinity point that
resonates with a woman and her healthcare provider, while also providing
information about strategic consulting services that recognize future
trends and emerging brand opportunities for clients who want to reach
women consumers.

"Over the past two years, Pink Tank has generated so much interest we
wanted to make it easier for people to find out what we are about," said
Marcee Nelson, founder and president of Pink Tank. "Previously,
information about Pink Tank was found only through GSW Worldwide's
website so it seemed like the right time for us to create
The site will allow us to expand our reach and give people a chance to
explore in more detail how our unique blend of expertise might help them
with their marketing challenges," says Nelson.

The site explains how Pink Tank's combination of marketing to women
experience and health care expertise makes the group uniquely equipped
to bring a health lens to consumer products or the ability to impact
both sides of the physician/patient conversation in the pharmaceutical
space. There is information about how Pink Tank can help streamline the
strategic process with proprietary insight mining methods and strategy
tools like Conversation Mapping(tm) and Empathology(tm).
also highlights Pink Panels(tm) and Pink Rooms(tm), tailored qualitative
research techniques that help uncover the hardwiring that drives
behavior and can measure an idea's "shareworthiness" among women.

"Pink Tank fills a gap because healthcare is a world of practical
benefits but the way in which women make health decisions is anything
but practical," explains Nelson. "We hope the site reflects various ways
in which our team can help create a lasting, impactful brand experience
for all stakeholders involved in healthcare decision making."

About Pink Tank

Pink Tank is a full service consultancy specializing in women and health
strategy and creative. Pink Tank generates media-neutral big ideas that
come from a unique combination of consumer and professional healthcare
brand experience for a wide variety of products including prescription,
over-the-counter, health & wellness and better-for-you products.

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