Tit-for-Tat Tithe on Pharma Marketing. How It Can Work

Tuesday, March 17, 2009

Tit-for-Tat Tithe on Pharma Marketing. How It Can Work.

Source: Pharma Marketing Blog (John Mack)

A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat show where he enlightened us about "How To Measure Social Network Communications Success" (see PMT Show #69).

During that interview, Fabio threw out a half-baked idea idea intended to help pharmaceutical companies effectively use social media networks by limiting the regulatory risks in exchange for setting aside 10% of their resources (online ad spend? total marketing? profits?) to promote general health and well being.

For the complete story, click below:
http://pharmamkting.blogspot.com/2009/03/tit-for-tat-tithe-on-pharma-marketing.html