"I Walk Because", MS "Social" Campaign from Acorda Therapeutics

Not much has been written about this initiative from Acorda Therapeutics, but I think it's well-done and has a "social" element that plays well both offline and online. This site's interface is slick, interactive, and fresh. While the content on the site is not that deep - especially the consumer-generated components, it holds great promise.

Check it out at: http://www.iwalkbecause.org/

The following is from the site's "ABOUT US" section:

"Our goal is to create a place where people can share the power of the walk MS experience with others. While I Walk Because(tm) documents Walk MS events, it also celebrates the spirit of walking and movement in general. Acorda Therapeutics(r) has created this website as part of our strong commitment to people with MS and the broader community. I Walk Because(tm) is not administered by the National Multiple SclerosisSociety. About Walks: Join the movement and help thousands of people with MS. Walking makes a powerful statement and keeps us all moving toward a cure. To find out how to register, walk, and help people affected by MS, visit www.mswalk.info. About Acorda: Acorda Therapeutics(r) is dedicated to developing therapies to restore neurological function in people with MS. For people with MS, there are no drugs approved that improve walking ability. Acorda is working to change that. To learn more about Acorda's clinical development programs in MS, please visit www.acorda.com.