Wednesday, May 13, 2009

Local Marketing Event to Tackle "Social Media" Marketing Controversy in the Pharmaceutical Industry

PHILADELPHIA, PA -- (MARKET WIRE) -- 05/08/09 -- The Philadelphia Chapter of the American Marketing Association (PAMA) will hold a panel discussion with marketing and pharmaceutical industry experts titled "Pharmaceutical Marketing Within Today's Social Media Culture -- Opportunity or Nightmare?" at Saint Joseph's University, Philadelphia, on Wednesday, May 20th, from 6:00 PM to 8:30 PM. The event, open to both PAMA members and non-members, is organized by PAMA's Pharmaceutical-Biotechnology Special Interest Group (Pharma SIG), which was created to establish and serve marketing professionals within the region's top industry.

Featuring panelists from the pharmaceutical industry, the media, academia, and interactive marketing firms, the discussion will explore the controversy surrounding adoption of social media tools such as blogs, wikis, social networks and user-generated video as a means to increase consumer access and interaction among peer groups. The marketing and legal obstacles to social media's adoption in the life sciences will also be considered.

The panel of experts includes:

-- Dr. Thanigavelan Jambulingam, Chair and Associate Professor,
Department of Pharmaceutical Marketing, St. Joseph's University
-- John Mack, Editor and Publisher, Pharma Marketing News / Pharma
Marketing Blog
-- Nancy Phelan, Executive Director, Consumer Communications and
e-Marketing, Wyeth Pharmaceuticals
-- Stephen Williams, Managing Director, Client Services, All Web Cafe
-- Barry Winn, Director Client Services & Interactive Marketing, The Hal
Lewis Group, Inc.
-- Stephen Wray, President and CEO, Cadient Group

The panel moderator is Dr. Vipul Gupta, Associate Professor, Department of Management and Information Systems, St. Joseph's University. The cost to attend is $30 for AMA members and $40 for non-members. For more information, visit:

Program Details:

When: Wednesday, May 20th, 6:00 PM - 8:30 PM

Agenda: 6:00 - 6:30 Registration and Networking 6:30 - 7:00 Pharma / Biotech SIG Introductions 7:00 - 8:30 Panel Discussion with Q&A

Where: The Campus of Saint Joseph's University Mandeville Hall Teletorium 5600 City Avenue Philadelphia, Pennsylvania 19131-1395 Phone: (215) 477-1667 Email: Cost: $30 AMA members / $40 non-AMA members*

About PAMA:

Established in 1931, the Philadelphia Chapter of the American Marketing Association (PAMA) was one of the first of 100 chapters affiliated with the American Marketing Association. Six PAMA members have served as president for the parent organization, and membership has steadily grown to more than 750. PAMA is committed to bringing members together with key thought leaders in various marketing disciplines and across industries. For more information and details about becoming a member, visit

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