Entertainment company integrates Twitter into rich media ads

Source: ePharm5

Fox Home Entertainment announced that it is partnering with a digital advertising company to integrate Twitter into rich media ads. Viewers will be able to tweet directly in banner ads that promote the availability of Fox's TV show "Dollhouse" season one on DVD. The rollover ads are user-initiated and feature tweets from "Dollhouse" star Eliza Dushku's Twitter feed and invite users to sign in to their own Twitter accounts for an opportunity to share their thoughts on the show. Once they've passed through a moderation module, viewers' tweets could potentially appear in banner as well. The ads will run through August 3 on various male-targeted and sci-fi sites.