FREE WEBCAST 8/4/09: Mayo Clinic's social media success story
The $4-a-week online newsroom and other MacGyver tips for communicators With Lee Aase, manager of syndications and social media for Mayo Clinic
When: Tuesday, August 4, 2009 • 2-3:00 p.m. Central
Price: $0
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About the FREE webcast
Communicators are continually being asked to accomplish more with less in these challenging economic times. Budgets for communications and marketing are meeting increased scrutiny, with increasingly insistent demands from leadership to justify spending and prove significant return on investment.
Why not use budget-friendly social media? Take it from a social media guru who has taken on the social media space with YouTube, Facebook, Twitter and a well-known blog in the health care community.
Mayo Clinic's social media leader Lee Aase will show you how you can:
- Create a multimedia online newsroom for less than the cost of a weekly trip to Starbucks
- Make social media a core competency for your communications and marketing staff, not a separate organizational silo
- Engage your customers and employees as ambassadors for your brand
- Prove the value of social media tools for employee communications before you ask for any funding
- Think creatively to find innovative practical business applications for free or extremely low-cost Web tools
"It was easy to tell that Lee has daily, hands-on experience with social media and online newsroom tools. He provided realistic time and cost estimates as well as productivity tips."
"This actually saved me from diving head first into spending over 10K for an online newsroom."
"Lee provided excellent, practical tips on how to get involved in social media."
"Excellent insight on just how much can be done with very little!"
About Lee Aase
Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team's focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic's social media offerings through the Mayo Clinic News Blog or at Sharing Mayo Clinic.
By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.
Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.
