DDMAC Advocates Separate Style For Disease / Brand Ads
DDMAC Advocates Separate Style For Disease / Brand Ads
(from DTC Insights, April 2006)
The FDA is revising 2004’s draft guidance on help seeking and disease awareness ads to incorporate industry comments, and is looking closely at how these ads incorporate “presentational elements” from the corresponding branded ads. Thomas Abrams, director of DDMAC, cautioned marketers about “seeing how close they can get” to having a disease-awareness and a product ad follow a similar style and format.
“When this happens, it results in a violative or problematic advertisement,” Abrams said at a Drug Information Association event in
DTC INSIGHT
* The budget shift into disease ed (spending up 78% in 2005) has generated a positive response. Expect the FDA to closely monitor the disease ads for possible links to
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