Wednesday, April 05, 2006

Third Screen Media to launch MADX Agency / Klipmart introduces new online video unit

Third Screen Media to launch MADX/Agency

Apr 5, 2006

Boston—Third Screen Media said it will launch MADX/Agency, a software product suite that links advertisers, publishers and wireless carriers together on a common advertising platform. The software will provide advertisers and agencies access to mobile advertising inventory and campaign management. Features include audience planning, targeting, delivery and reporting. The software is set to be rolled out in the next few weeks.


Klipmart introduces new online video unit

Apr 5, 2006
New York—Klipmart Corp. announced a new online ad format, featuring six panels of simultaneously streaming online video ads. The ad unit is being used by Amp’d to promote a new line of mobile phones.  Within the ad unit, users can click on any of the videos to view them on a larger screen with sound and music. The ad first presents a 3-D tour of various Amp’d models with “Amp’d Live” as a menu option. Clicking on “Amp’d Live” presents the six streaming video panels. The ad unit will run for a month on sites including,, CNET, Fox Sports, Maxim and Yahoo!



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