Pretty Cool Site: Adidas

http://www.adidas.com/campaigns/pistolpete/content/

 

Adidas has launched a Web site to promote the "Pistol Pete" Maravich apparel line. The site reads like a scrapbook and provides a way to learn more about basketball player Maravich (I had no idea who he was) and the clothing line. The sneakers, T-shirts and hats offered are old school, but I learned more about the man than the apparel. For instance, Maravich is known as "Pistol Pete" because of the technique he used to shoot the ball--out of the hip. The site has a section devoted to photo clips that showcase Pistol Pete's style of play (complete with the short shorts). In addition, users can upload their own photos and send them to friends through a viral "All Star Generator." Carat Fusion created the site.